On the face of it, Oxfam is as irreproachable as motherhood and apple-pie. Who can be against its declared goals of combating hunger and promoting justice?
Oxfam’s confederation and its familiar charity shops are fixed features in some 90 countries worldwide. Founded in the city of Oxford in 1942, it crusaded for allowing food relief into occupied Greece. Ever since, Oxfam has embedded itself in the public perception as the harbinger of goodness and goodwill.
As such, it became de rigueur to champion its causes and indeed numerous celebrities score popularity points by starring as Oxfam campaigners. Actress Scarlett Johansson was one of many who flocked to the Oxfam banner until she dared defy the outfit’s dogma.