Sweden is beautiful – home to beautiful blonde, blue-eyed Nordic types who spare no effort to stress just how beautiful they are. Claiming a superior streamlined aesthetic, the beautiful people export beautiful designs – as in IKEA and H&M brands. Likewise resplendent in smug moral self-satisfaction, they idolize their own idealized virtue and spare no effort to convert the rest of the world to their more august standards and unadulterated perceptions of goodness. Continue reading →